E-commerce is one of the fastest growing sectors on the internet, irrespective of the companies managing physical or virtual entities. It is not an easy task to set up an e-commerce website and sell online. Web development is a complicated task which involves several important decisions. Among those decisions, deciding the right e-commerce platform is most important for an ecommerce. There are certain reasons that makes us choose one platform over the other.
Magento is a popular content management system which is used specifically for e-commerce. It has several unique features and functions that can help small online shops transform into huge ones. Some of the powerful features of Magento include up selling, cross selling, comparisons and discounts which make it an excellent choice for businesses which focuses on online sales. Multiple online stores can be pulled together into one dashboard with the help of Magento development services. Global brands like Nike, Samsung and Olympus have been using Magento as their e-commerce platform.
Features of Magento
Specifically made for e-commerce
Most appropriate for large e-commerce websites
Able to manage multiple stores in an excellent manner
It has a steep learning curve
Includes complex management system
It is a very strong platform
Selling more than 2500 products
Multiple variations in products
Its business is done on the basis of e-commerce
WooCommerce is an open source e-commerce framework for WordPress. All the e-commerce fundamentals are done by WooCommerce. Unlimited number of products can be uploaded and categorized using this particular platform. With the help of this platform, users are able to feature best sellers, add reviews, filter by category, and search by product name.
Features of WooCommerce
It has strong basic functionality
Specifically designed for small and medium sized enterprises
Most appropriate for smaller websites
Easy to use
It has got limited functionality
Similar to the interface of WordPress
Its business has got additional focus
Products have few or no variations at all
There are certain reasons by which we prefer these two platforms over the other:
Cost Effective Development
One of the greatest benefits of using WooCommerce and Magento is that they are free e-commerce platform. There is no need of any hidden costs and subscription fees. Hence entrepreneurs can significantly reduce project cost and spend most of their time on development.
Open Source Success
Since WooCommerce and Magento are free e-commerce platforms, users will have access to everything associated with the platform. Once the website is created, the creator will be the owner and can enjoy every right related with it. Code completely belongs to them and they can do whatever they want with it.
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Flexible, Secure and Robust
Some of the qualities of WooCommerce and Magento development services include excellent support, outstanding security and a series of powerful e-commerce features. These specific features help these two platforms hold 40% of all e-commerce websites. Magento is a complex platform with advanced structural and functional platform which is specially made to e-commerce websites whereas WooCommerce is specially devoted for shopping platform and can be easily installed in any content management system. It takes more time to set up and customize Magento when compared to WooCommerce. While comparing with Magento development services, WooCommerce is the best choice for beginners and it is also very easy to use.
Before deciding which platform to use, one should think about the size and complexity of their shopping platform, number of products, capital investment and expectation of their business growth. Based on the above mentioned features, one can carefully choose among the two platforms to achieve greater results.