Are you starting a business and got confused about the fact that why business needs a website?You’ll be shocked to know that around 46 percent of small businesses didn’t have a website in 2016 but within a year the percentage dropped to a staggering 29 percent.
So what made people change? Why does customers are showing lot of interest in online stores?
Here are 15 reasons that will tell you why an online presence is crucial for a successful business:
1 .Open 24 x 7
You won’t ever have to put up a closed for the business sign after you have a business website. Customers can take a look at your products and buy them even when you aren’t available. It means you are selling your services and products 24 x 7. However, you need to have a support of a experienced and skilled web development team for assistance.
2. Target a Larger Market
When you have an offline business, you only cater to a limited number of clients, but when you are online, you can target a larger market. Your working hours are longer than the usual and no matter what you sell, products or services; you are doing so at the place at very minimal costs.
3. Global Presence
Nowadays, it is all about putting your company on the global map. The more countries you cater to the more successful your business will become. And that is exactly why your small business needs a website. You have a small price to pay to cater to clients all across the seven seas without being there physically.
4. Capturing the Attention of Youth
Young people spend a lot of time online and prefer online shopping than actually visiting the shopping centre. Having an online business means you can attract the youth, who spend on gut instinct rather than doing their research.
5. Educate Customers About Your Brand
Customers are always interested in knowing what inspired your company to start. When you are in charge of publishing about your company, you have a better chance of impressing the client because no one knows your business better than you. It doesn’t mean you brag about your brand, but you can help engage your clients and increase their interest. Add a blog to your website so that your customers feel that you are giving them something and not only interested in making money.
6. Social Proof
If you are running a business, it is obvious that you will need to have social media presence on Twitter, Instagram, and Facebook. It increases your brand’s value, especially if you upload creative photos, interact with your customers, and host giveaways and competitions that will attract you quality attention.
7. Marketing Plan
Websites are the step one of any marketing plan and come before designing brochures and business cards. Make sure that every marketing campaign you start should be on the landing page of your website so that visitors see it when they open your website. Design your website in such a way that you convert these visitors into clients.
8. Improves Credibility and Legitimacy of Your Brand
Having a business website makes your business more credible and legitimate. We live in a digital world, and it is a common notion to think that if you have a website for your business, your company is real and isn’t fooling people, just like a couple of decades ago it was important to have a physical address. However, it is essential that you present your business in an attractive and glamorous but a well-structured manner.
9. Customer Support
Improve your interaction with your clients by having a customer support page on your website. It helps especially when catering to more than one country. It is beneficial for businesses that can’t afford a phone service. You can also upload an FAQ page for customers so that they can get their queries solved before bothering you.
10. Achieve Business Goals
A business website brings you closer to your business goals. You need to be true to your work and profess quality and value to make your business a success. To feel accomplished and stay competitive, create smaller goals rather than a large one. It also gives a structure to your business, and you get a clear idea about how to run the company.
11. Online Sales
Report says in 2016, the e-commerce industry in India was $675 billion, which means if you don’t have a website you are losing out on a lot of money. Percentage of online sales is growing exponentially every year. You don’t need to give up on your physical store because it is important as both combined together will give you maximum revenue.
12. Test New Ideas
Develop your business website with CMS that allows you to test new ideas and visitors can tell right away if it is working or not. You aren’t wasting any money because you can try the ideas free of cost. Planning to introduce a product? Put it on a website for a couple of days and make it look as attractive as possible and see if people are liking it or not.
13. Free of Cost
You can open a free website on WordPress initially if you are low on budget. See how it works, earn some money, and when you have enough money, contact a e-commerce web development company and seek their assistance in making a robust full-fledged website.
14. Competitor Business Websites
It is simple. Because your competitor has a business website, you need to have one as well. Customers research a lot before buying a product, and if you don’t have a website, you are helping your competitors gain traffic. It also means that you are failing to keep up with the latest technology and giving up on making your business a success.
15. Resource Centre For Staff
Website is not only for your customers but employers as well. Create a subdomain for your employees, which they can use to upload pictures, instructional videos and guides to help customers. It will also make your employees feel valued. Your staffs are not an expense but an investment that will reap you long-term benefits when treated right.